Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research – but there’s hope for the open internet.
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research – but there’s hope for the open internet.
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other.
The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there.
CTV advertisers are enamored of programmatic because of its digital-like ad targeting. But programmatic CTV is far from perfect and rife with fragmentation.