Facebook is investing heavily in measurement products to help prove out the value of its ads. Its offline conversion tracking on behalf of CPG marketers is perhaps the key example of this. In one indicator of that program’s importance, the company recently promoted Fred Leach, who helped develop it, to head R&D measurement and partnerships across verticals. […]
PopSugar, the online media platform blending everything from celebrity content covering Prince Williams’ new baby to a hand-selected beauty and fashion subscription service, is in the process of creating a full-scale digital outfit to bring content and commerce to a new level. Colette Dill-Lerner, who recently joined PopSugar as EVP of Performance Marketing, spent close […]
Last week’s PROGRAMMATIC I/O delivered many interesting discussions, and one of them revolved around transparency in bidding on an exchange. What if you had sufficient transparency on every impression’s auction, such that all buy-side participants bidding in an auction (even bidding “lurkers” or non-bidders) were revealed? Who would care about this data and why? Hold […]
Thank you to all of our PROGRAMMATIC I/O attendees and sponsors including Title sponsors [x+1] and Google’s DoubleClick. Stay tuned for details on the next PROGRAMMATIC I/O in New York City on September 16.
The PROGRAMMATIC I/O agenda is ready! AdExchanger has published the full list of sessions for our upcoming conference at San Francisco’s St. Regis Hotel, April 8. Please visit www.programmatic.io to see the lineup. Given AdExchanger’s goal to educate marketers on the New Normal of Digital Marketing, the conference agenda offers a range of topics covering programmatic media […]
AdExchanger is pleased to announced new panelists have been added to our April 8 Programmatic I/O conference taking place at San Francisco’s St. Regis Hotel. Nicolas Franchet, Head of E-Commerce, Global Vertical Marketing at Facebook, and Gautam Thakar, GM, eBay Advertising, will join our “E-commerce and Targeting The Shopper” panel. One of several conference themes, marketers are increasingly […]
I am excited to announce that AdExchanger will produce two conferences in 2013 called Programmatic I/O. The events will be held on April 8 in San Francisco and on September 16 in New York City. Programmatic I/O is designed to educate Marketers about the New Normal for Digital Marketing Input/Output. For a hint of the […]
