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programmatic reserve

  • OPINION: Data-Driven Thinking

    Low Visibility Keeps Programmatic Reserve From Reaching Its Potential

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO and founder of MediaWallah. With all of the buzz about programmatic reserve — also called programmatic direct or programmatic premium — it would be easy to […]

  • OPINION: Data-Driven Thinking

    Programmatic Reserve: Let’s Solve The Right Problem

    BY AdExchanger//

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andy Atherton SVP at AppNexus. It’s the first in a series on the emergence of programmatic reserve. There has been no shortage of attention paid to programmatic reserve of late. The […]