A+E Networks Connects Direct Sold Inventory To Programmatic
A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic ad buyers. When viewers stream shows via an OTT device, phone or computer, A+E has to balance programmatic bids with direct sold buys sold through cable channels, like A&E, History and Viceland, said Jason DeMarco, […]