Does IAB Tech Lab CEO Tony Katsur have the toughest gig in ad tech? That’s an “accurate description,” Katsur says on this week’s episode. It’s his job, among many other things, to spearhead and speed up Project Rearc, an ambitious industry effort to press reset on how personalized advertising works online.
AdExchanger has learned that the IAB Tech Lab’s CEO Dennis Buchheim is resigning. He assumed the CEO role in February, and his last day will be on May 21. But it sounds as if Buchheim, at least, may remain close to the debate. Although the exact nature of that what he’ll be doing is not […]
Online identity resolution solutions. Two years ago, they were all ambition – but today, they’re undergoing tests and people are starting to figure out how they work, where they work … and where they don’t. In other words, the ad industry is finally discussing the practical challenges that these solutions must overcome. The biggest and most […]
While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The IAB Tech Lab released several technical specifications for review on Tuesday in support of Project Rearc. The industry initiative began last year by developing a framework for online targeting without reliance on third-party cookies, including […]
Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad tech companies and agencies pledged their support for Rearc on Tuesday, including GroupM, GumGum, Index Exchange, LiveRamp, MediaMath, Neustar, OpenX, Oracle Data Cloud, The Trade Desk and Xandr. The purpose of Project Rearc, which the […]
The Interactive Advertising Bureau has a new chief exec. David Cohen, who joined the IAB as president in March (three days before the White House declared COVID-19 a national emergency), is stepping into the top role, the trade org said Wednesday. He’ll also serve as CEO of the IAB Tech Lab, the body responsible for […]
With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably based on first-party data, collected with consent. Email in particular is being heralded as a way to maintain identity in the face of third-party cookie loss. And numerous industry solutions are being built with email […]
The world is in a state of flux – but so is the ad tech industry. That’s why IAB UK created a new role in April focused solely on helping ad tech “build a more sustainable future,” said Tina Lakhani, who was elevated to fill the head of ad tech position. Lakhani joined IAB UK in […]
The technical backbone of digital advertising is being ripped out, and the IAB Tech Lab is committed to helping its members figure out what to do when third-party cookies disappear from web browsers. Although the IAB Tech Lab built a universal ID – DigiTrust – that will continue to run as long as third-party cookies […]
Without cookies, digital advertising needs to be rebuilt. The IAB wants to partner across brands, agencies, publishers and tech companies to develop a new way to power digital advertising, IAB CEO Randall Rothenberg told members at the IAB Annual Leadership Meeting in Palm Springs, California, Monday. Dubbed “Project Rearc,” for re-architecture, a critical part of […]
