Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From Ad Pod To Episode Advertisers are increasingly participating at the ground level of TV shows or even producing their own content. On streaming services, the tactic gives marketers a way onto streaming services that don’t run ads or have a much lighter ad […]
The brands buying search and display ads on Kroger’s sites could only tie that activity to online sales, even though those ads influenced in-store purchases. So Kroger worked with recent Microsoft acquisition PromoteIQ to attribute offline sales to online ads, by connecting loyalty card data to its logged-in userbase. The unmeasured impact of the ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open The Gates New Media Investment Group will buy Gannett in a deal valued at $1.4 billion. The deal is expected to close by the end of 2019. New Media is a holding company that operates 154 daily local papers across 39 states, with […]
