Supply-side platform PubMatic has created an advisory unit as it looks to differentiate itself from other publisher technology providers. As CEO Rajeev Goel tells it, publishers’ use of programmatic is expanding in a variety of ways and many want to take more control with a “do-it-yourself” sensibility. “Our industry is at a tipping point, as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anand Das, co-founder and chief technology officer at PubMatic. It’s only October – way too early for end-of-year summaries – but one thing is already certain: 2013 marks the beginning […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. For those of us in the digital advertising community, there has arguably been no development that has inspired so much […]
Todd Haskell began his new job as Hearst Magazine Digital’s chief revenue officer less than a month ago, joining the publisher of magazines such as Cosmopolitan, Esquire, Elle and Good Housekeeping to manage the business side of the 28 related websites and 14 mobile properties. He previously served six years as the group VP of […]
Twitter’s acquisition of mobile supply-side platform MoPub this week could pave the way for more activity and something close to standard business models in the nascent mobile exchange space. Established desktop exchange players like the Rubicon Project and PubMatic, which have expansive networks on the sell side, have struggled to retrofit their existing platforms to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Chu, vice president of advertiser solutions and RTB at PubMatic. The recent news of the merger between Omnicom and Publicis shook the advertising world, and, like everyone […]
Business Insider, the chief digital tabloid with its screaming headlines, bold commentary and incessant slideshows, attracts a lot of pageviews, controversy and ad spending. But the mix has left it grasping for profitability. Now, with Jeff Bezos’ venture capital group leading a $5 million funding round — bringing the total raised to $18.3 million over […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, President at PubMatic. The constant stream of new technologies in our everyday lives has created a “shiny new penny” syndrome. One day it’s emerging mobile apps that take the […]
Google, AppNexus, and PubMatic are all talking up the convergence of guaranteed and non-guaranteed media. The first solutions designed to address this convergence were private exchanges, embraced by many sellers but fewer on the buy side. Now the companies are moving forward on the next wave of features. Among the favored approaches is so-called “holistic […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, VP Mobile at PubMatic. Do we split print media into magazine and newspaper? No, and in the same way, there is no reason to split digital into […]
