With last year’s lingering slide in ad spend, PubMatic sees itself playing the long game by innovating in CTV and retail media, leaning into the SPO trend and adopting cookieless tech.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads Will Roll CEO Kirk McDonald is out at GroupM North America, Insider reports. WPP’s revenue growth tumbled in the US this year, which the company blamed on tech clients curtailing their ad spend. GroupM North America has fared particularly poorly, putting GroupM, […]
Publishers are adamant that SSPs are solely responsible for vetting demand partners. But not every SSP agrees that it’s their responsibility to assess the risk of doing business with DSPs.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hammer Time Infillion is emerging as the top bidder in the bankruptcy auction for MediaMath’s assets, which include its demand-side and data management platforms, Insider reports. Sources say Infillion is making a bid of around $22 million. That’s a steal for a company […]
PubMatic reported meager YOY revenue growth in Q2, up just a smidge to $63.3 million from $63 million in Q2 of last year.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad tech vendors nowadays after suffering through incidents involving sequential liability, Digiday reports. Publishers are more discerning about ad tech but don’t expect much to change following the MediaMath bankruptcy, like the Sizmek bankruptcy before that […]
SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem Shaul, co-CEO of Primis.
On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called Convert.
When MediaMath filed for Chapter 11 bankruptcy protection in a Delaware district court on Friday, its debts were laid bare.
