Pandora Q1: Programmatic Begins A Meaningful Contribution To Revenue
Pandora’s Q1 2016 call on Thursday revealed that programmatic sales of display inventory drove increased sell-through rates. In an earnings release, Pandora claimed the buying method is “starting to contribute meaningfully” to advertising revenue per 1,000 ad-supported listener hours, which grew 19% year over year to $45.47, and take pressure off ad loads. Pandora made […]