Facebook’s big push into video ads, expected this fall, is bound to have ripple effects in the online video space — as a major new source of premium inventory becomes available. From Tremor Video’s perspective, Facebook’s focus on what appears to be in-banner ads will allow the company to further differentiate itself in what remains […]
By most accounts, Tremor Video’s introduction to the public markets was nothing to cheer about, as the video ad network saw its share price sink 20% in its first month of trading. The company’s first earnings report is solid and may be enough to turn investors around. Among the high points of Tremor’s Q2: its […]
Aside from the big news that AOL was acquiring video-ad marketplace Adap.tv to further its programmatic goals, the portal reported its Q2 earnings, which showed continued strides on its display business. While the single-digit gains made during the period may not seem too exciting, they do compare favorably with the recent earnings from Yahoo and […]
While the New York Times Co.’s digital advertising revenue could have been worse in Q2, the publisher saw its display strategy continued to be challenged by what the company said was a “complex and fragmented” marketplace. Read the release (PDF). Digital ad sales brought in $51.2 million during the quarter, a decline of 2.7%. In […]
During the NYTCo’s Q1 earnings call in April, executives had discussed the possibility of a turnaround in the newspaper publisher’s display ad sales, particularly mobile, but analysts don’t expect a change any time soon. For now, it looks like more of the same, particularly for the company’s display ad sales, which fell 4% in Q1. […]
After the stock market closed today, Google reported its results for the second quarter ending June 30, 2013. The revenue numbers: “Google Revenues (advertising and other) – Google revenues were $13.11 billion, or 93% of consolidated revenues, in the second quarter of 2013, representing a 20% increase over second quarter 2012 revenues of $10.96 billion.” […]
