WBD Improved Its Ad Business In 2025, But Still Has “A Ways To Go”
Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials.
ARCHIVE FOR:
Q4 earnings
-
-
AppLovin Is Divesting Its Apps Business To Become ‘A Pure Advertising Platform’
AppLovin’s stock popped by more than 28% in after-hour’s trading Wednesday on the news that it plans to offload its entire apps business at a $900 million asking price by next quarter.
-
Roku’s $151 Million In Q4 Platform Revenue Illustrates Rising Adoption Of Connected TV
Marketers were slow to move their advertising dollars from desktop to mobile, but they are transitioning to connected TV more quickly, according to Roku CEO Anthony Wood. Advertisers’ quick adoption of connected TV contributed to its $151 million in Q4 platform revenue.Total revenue totaled $275.7 million. Next year, Roku expects more than $1 billion in […]
-
LinkedIn Marketing Revenue Up 56%, Seeks To Expand Monetization Opportunities
LinkedIn had strong growth across all lines of business in the fourth quarter. Marketing Solutions revenue for the quarter was up 56% year over year, coming in at $153 million. This beat some analysts expectations, which projected that figure at a slightly lower $131 million. [Here are the full results.] Marketing Solutions accounts for 24% of […]
-
The New York Times Reports Solid Digital Ad Growth, Thanks In Part To Native Ads
The New York Times reported relatively modest fourth-quarter and full-year earnings on Tuesday, but chief Mark Thompson hailed it as “the most encouraging year-over-year trend” for total advertising revenue since 2005. To that end, he touted strong growth in digital advertising, sponsored content and subscription-based revenue. “We were particularly pleased with the strong growth in digital […]
-
AOL's Armstrong: 'Barbell' Of Marketing And Programmatic Will Lift U.S. Display
AOL’s mix of challenges and improvements to its ad business was clearly represented in its Q4 earnings last Friday. U.S. display revenues slipped 3%, dampening AOL’s triumphal announcement that companywide revenues returned to the plus side after eight long years. AOL CEO Tim Armstrong surveyed the company’s Q4 earnings in an interview on Friday, conceding […]
-
AOL Returns To Revenue Growth, But Display Looks Dismal
AOL’s Q4 results had a number of positives, not least of which was a return to overall revenue growth for the first time in eight long years. And yet, Q4 saw the company’s display ad dollars slip further, with numbers in that segment flat globally and down 3% in the U.S. Read the release. For […]