QSR

In today’s hybrid retail environment, customers can window shop in person or comparison shop online before completing their purchase in a store or on the internet. Or they partake in “buy online, pick up in store” (BOPIS). The need to capture the customer’s journey between online and offline behavior was the seed for Foursquare’s new Closed Loop feature, the location data platform’s latest addition to its attribution product

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into two companies or shed […]

It’s a cliche to say that data is fuel but, in GasBuddy’s case, that’s literally true. The GasBuddy app, which helps drivers crowdsource information about cheap fuel prices, has access to opted-in location data from more than 15 million monthly active users. Users are more than willing to share their data, because they’re receiving a utility […]

Mark Jenkins spent his first two weeks as the new senior director of marketing at Roy Rogers Restaurants, manning the drive-thru window, making gravy, frying chicken and prepping salads. “As a marketing guy, I need to really understand the ops platforms inside the restaurant, the experience and the way things are built,” said Jenkins, who […]