Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo.
OpenX CEO John Gentry on why the company isn’t going public in 2022, its recent COPPA settlement with the FTC and the ongoing challenge of ensuring quality supply in an open exchange.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showing […]
