“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. In ad tech, we either spend a lot of time hunting for the next big thing or kvetching about what’s broken in our […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CafeMedia, operator of CafeMom, MamasLatinas and other sites, is a technology-first media company. It employs seven developers who do nothing but manage pre-bid implementations, upgrade bidders, monitor code on-page and so on. “The delivery of programmatic media is what we do,” says EVP for Strategy […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. While ad tech has seen a constant stream of innovation over the last few years, one thing has largely stayed the same: private […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Supply-path optimization (SPO), or, as I like to call it, supply pathing, might not sound like the sexiest topic, but is suddenly the […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Fact: Nearly every advertiser wants video and there isn’t enough supply to go around. In light of that, why are publishers struggling to […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Nearly two years after header bidding exploded onto the programmatic scene, we are seeing a race to embrace the next big thing: server-side […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Two years ago, I saw the future of programmatic not as a budget channel, but rather a conduit through which all media changed […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Header bidding is here to stay. So it’s time we stop talking about what the technology does for publishers and start talking about […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Buyers talk about the need for access and transparency. Sellers talk about the power of header bidding technology. While the language may be […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. As header bidding takes off, the advantages of private marketplaces (PMPs) are multiplying. With a PMP-first approach, advertisers lean toward maximizing PMP volume […]
