The corporate drama continues at LG Ads. Alphonso’s founders – including several who were unceremoniously booted from the company in December – along with a group of minority shareholders are suing South Korean electronics manufacturer LG and Zenith, its US R&D subsidiary, over alleged board malfeasance. LG acquired TV data measurement provider Alphonso in January […]
The leadership team is out at LG Ads Solutions. As of Friday, at least two of Alphonso’s top brass were pushed out, including CEO Raghu Kodige and Alphonso co-founder and executive chairman Ashish Chordia. What gives?
It makes perfect sense for TV manufacturers to break into advertising. But what about content and software-first companies considering the legacy biz? There are pros and cons to the move, but it all comes down to a profitable plan because “a better go-to-market strategy will crush better technology every time,” said GroupM’s global president of business intelligence Brian Wieser.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging about their respective reach. But the trio does agree that smart TVs can unlock the scale and addressability marketers need to reach consumers with television ads. Over half of US households own a smart TV. […]
LG Ads Solutions sells ads, but it also helps LG reap the benefits of manufacturing its own TVs, such as maximized inventory, scale and user experience. It’s why the company pivoted to media when it rebranded from Alphonso to LG Ads, according to CEO Raghu Kodige.
