EU Probes Google Over Ad Auction Tactics (Again); Consumers Say Ads Should Pay For The News
Google faces another antitrust investigation; Americans want free, ad-supported news; and the K-shaped economy dings mass-market manufacturers.
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PMG’s Quest For Camelot Ends In Its First Acquisition
On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in buying video, OTT and CTV. This acquisition marks PMG’s first since its founding 13 years ago.
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Ralph Lauren Re-Ups With NYT for Rich iPad Ad Experience
Polo Ralph Lauren is one of The New York Times’ most loyal ad customers. A regular in the print paper, on the website, and increasingly in mobile as well, it’s proven willing to follow its media partner into uncharted waters and to spend big on premium digital ad space. The latest example is a sponsorship […]