Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos.
“Measurement” and “currency” are often conflated in TV land, but they’re not the same. They have different standards and use cases – and these contrasts matter as the industry looks for a better way to transact TV ads.
Paramount, which is part of a new joint industry committee set on creating TV currency standards, held a conference to share a pulse check on TV currency and the JIC’s progress.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CCO at Mediaocean. Closed ecosystems such as Facebook, Amazon and Google are likely the prevailing structure for media in the next decade, due to privacy-centric regulatory and policy shifts. […]
Mediaocean CRO Ramsey McGrory has seen some turbulent times, from serving in an Army combat hospital during the Persian Gulf War, to working as an executive at Right Media during the 2008 recession. He knows how to operate through chaos. “I tend to get very focused and even more productive because I’m so focused,” he […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Ramsey McGrory’s career tracks closely with the rise of advertising technology. A card-carrying member of the DoubleClick mafia, he later became head of the Right Media exchange under Yahoo and CEO of AddThis, among other roles. Today he […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. “Willy Wonka and the Chocolate Factory” is one of the greatest movies of all time. I love the movie because Willy Wonka, like […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. In February 2013, I developed a simple data framework to demystify the data landscape and explain why technology and media companies were building […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. 2016 may well be remembered as the year of mistrust. Around the world and here in America, populist movements were fueled by a rising […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Ramsey McGrory was CEO of AddThis and previously ran Right Media for Yahoo! I read a lot: business plans and other fiction, nonfiction and — more recently — William Safire’s “On Language” columns. I’ve always been […]
AddThis, the social sharing tools and analytics provider formerly known as Clearspring, is trying to solve a problem that has long plagued the business of using online data – how to incorporate information from the physical world consumers mainly inhabit alongside their digital characteristics, profiles and behaviors. In its bid to address those digital data […]
