ran cohen

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, vice president of programmatic strategy at Undertone. As more ad spending follows consumers to digital channels, those channels are being monitored and reviewed more closely than ever. Advertisers […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, co-founder and president of Upfront Digital Media. Unlike many traditional media channels, digital advertising’s claim to fame was once its unique ability to provide full measurability and accountability […]