Randy Rothenberg

The IAB creates standards for its industry but is running into a problem: The digital media ecosystem isn’t embracing those standards. Agencies and advertisers have set viewability definitions that are all over the map. Publishers must run slow, tag-ridden ads because buyers don’t follow the IAB’s LEAN spec. Platforms advocate for alternative standards that apply […]

A singular issue is electrifying the publishers and tech companies attending the IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg came out swinging at ad-blocking firms during his opening speech to members Monday, describing them as an “unethical, immoral, mendacious coven of techie wannabes.” Afterward he continued that discussion with AdExchanger. His […]