Can Rocket Fuel return to growth following 2016, which was characterized as a “transitional year” by CFO Stephen Snyder during the company’s Q4 and FY 2016 earnings call Tuesday? Read the release. Rocket Fuel’s nascent platform solutions business has expanded nicely in recent quarters and helped the company end Q4 on a decent note. Its […]
Rocket Fuel has made organizational changes, resulting in laying off 11% of its headcount – 93 services and admin positions – which will save $20 million in operating expenses. It is the second round of cuts affecting more than 10% of Rocket Fuel’s staff. In April 2015, the company let go of 11%, or 129 staffers. The […]
Agencies often select a few “preferred partners” instead of dealing with numerous demand-side platforms (DSPs). While agencies, barring a client preference, should choose a DSP that can access the best inventory at the best rates for a given campaign, many buying platforms offer volume-based discounts. And because agencies feel the squeeze on margins, they might […]
While Rocket Fuel’s Q3 revenue missed its guidance, CEO Randy Wootton emphasized the company’s continued transition from an ad net into a platform solutions provider. Rocket Fuel’s Q3 non-GAAP revenue of $62.3 million was down 8% compared to last year, while its GAAP revenue of $109.7 million was 2% lower year over year (YoY). Read the release. […]
If Rocket Fuel successfully escapes the gravitational pull of Desert Planet Ad Network and lands on the verdant fields of Planet Software Platform, its agency relationships will have played a key role. Thus far, Rocket Fuel has had success building relationships with international agencies and independent North American agencies, said CEO Randy Wootton during the […]
More than a quarter of programmatic decisions are made by agencies for their advertisers – up from 20% since September. The revelation was presented by Mark Mahaney, managing director at RBC Capital Markets, at AdExchanger’s PROGRAMMATIC I.O conference in San Francisco on Thursday. The figures, which surprised Mahaney, show agencies make 27% of those decisions […]
Eight months after former CEO George John stepped down and the company started a search for his replacement, Rocket Fuel has decided to give head of sales Randy Wootton the keys to the city. Wootton was first hired in March to oversee a reorganization that split the company’s sales efforts clearly into three channels: agencies, direct […]
