“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. Viewability has surged as a No. 1 priority for media companies this year as brands and agencies increasingly push for proof that consumers saw their […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. March Madness has officially begun. For brand marketers, the NCAA men’s Division I basketball championship tournament is a billion-dollar lollapalooza. Behind the NFL playoffs, March […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and chief strategy officer at Rant. We’ve heard a lot about viewability lately, with the IAB, MRC, ANA and other industry leaders passing significant milestones last year to make viewability a reality. Viewability provides valuable […]
When Rant Inc. founder Brett Rosin created RantSports.com out of 150 sports blogs he pulled into one centralized hub, it became the foundation of what would soon turn into a massive portfolio of properties. Rant, founded in 2010, is no longer just RantSports. The media company now includes RantChic (fashion), RantStore (ecommerce), RantFinance and RantPolitical […]
