Was Bob Lord the only beam bracing the dam at Razorfish? The Publicis-owned shop lost another bigwig this morning with the exit of Chairman Clark Kokich for a new job as chief strategy officer at Marchex. Kokich was a mainstay at Razorfish, having previously been CEO and president. Tallying the headcount losses, Razorfish has lost […]
With mobile commerce forecasted to hit $25 billion by year’s end, according to comScore, digital agencies are naturally fielding more questions about device strategy. Or, in the case of Razorfish, “context strategy.” Jason Goldberg, VP of strategy for multichannel commerce & content at Razorfish and member of the board of directors for Shop.org, touched on […]
Razorfish’s global chief media officer has resigned, becoming the latest seasoned digital exec to exit a Publicis-owned agency. Jeff Lanctot’s departure, first reported by Digiday, comes close on the heels of Razorfish CEO Bob Lord’s exit for the top job at AOL Networks. Speaking with AdExchanger, Lanctot said Lord’s exit was a motivating factor but […]
Publicis Groupe is hemorrhaging senior digital talent. With his exit for a plum job as CEO of AOL Networks (AdExchanger story), Razorfish CEO Bob Lord became the latest in a string of digital agency CEOs to leave the French holding company. Among the others are Colin Kinsella, former CEO of Digitas North America, who recently […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, Consultant & Former Razorfish Client Partner. Big business first started to take digital seriously when, about five years ago, companies hired their first directors of digital marketing. Now […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, Client Partner at Razorfish. It’s surprising that we digital marketers aren’t closer to consensus about how our medium exerts influence, especially considering what we have to gain […]
What did marketers take away from the Adobe Digital Marketing Summit in Salt Lake City last week? Below we recap some keynotes, breakout sessions, and broad themes from the conference. The Wednesday evening general session, featuring a conversation between Federated Media’s John Battelle and Twitter’s Adam Bain, garnered a lot of buzz online (AdExchanger story). During the […]
In the summer of 2008, Paris-based ad holding Publicis Groupe had started working on CEO Maurice Lévy’s pledge to derive at least 25 percent of the agency’s revenues from digital. The problem was that digital was still a sideline to the main business of creating and buying ads for TV, print and out-of-home. With those […]
The ad sector’s creative apparatus has a good deal of work cut out before it wraps its head around data to the extent media and digital agencies have. But to hear some tell it, analytics – or “insights” as many prefer – has begun to permeate campaign ideation. In Cannes last week, AdExchanger talked with […]
Among the first wave of digital agencies launched in the early to mid ’90s, Razorfish may be the strongest survivor. Through several acquisitions that ultimately placed it in the stewardship of Microsoft, then Publicis Groupe, the agency retained a distinct identity while continuing to innovate and expand globally. Last week it grew its China headcount […]
