The best-laid media plans of mice, men, buyers and sellers often go awry. On Tuesday, advertising data automation company PremiumMedia360 launched a solution that reduces revenue leakage, payment issues and general reconciliation-related agita for broadcast advertising buyers and sellers. Ad tech middlemen and agencies know the pain of slow payment. They place ads for their […]
Viewability vendors mostly speak the same language – but they don’t always provide brands and publishers with the same results. It’s a major pain point and one that the Media Rating Council (MRC) has been attempting to tackle in a three-part series of reconciliation tests, which began back in 2013, to understand why there are […]
Ad-Juster announced a deal with software solutions provider Solbright which will allow Solbright clients “to automatically access third party delivery data from Ad-Juster for billing reconciliation and discrepancy management.” Read the release. AdExchanger.com caught up with Ad-Juster CEO Mike Lewis to discuss his company’s positioning and the marketplace. AdExchanger.com: What types of companies are buying […]
