It’s a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Reddit users want brands to participate in communities, she says, so long as their interactions are relevant and respectful.
No business is immune to signal loss. But Reddit, which will host its first-ever earnings call as a public company on May 7, is making the case that its platform is “signal resilient.”
That’s A Wrapped If you were on Instagram, Twitter, Snapchat or TikTok last week, you probably saw the Spotify Wrapped feature, an annual breakdown of each user’s most listened to songs and programs for the year. That roundup is then shared on social media, with captions like, “Spotify thinks I need therapy.” Every year, Spotify […]
