Not Another Think Piece About Unkillable Cookies On Chrome
Google is keeping third-party cookies in Chrome, and here’s what ad tech Twitter (X, whatever), has to say about it.
Google is keeping third-party cookies in Chrome, and here’s what ad tech Twitter (X, whatever), has to say about it.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies in Chrome.
You read that headline right: Google is seriously considering scrapping its plans to deprecate third-party cookies in Chrome. Instead, it’s proposing some kind of TBD opt-out tool for third-party cookies.
If advertisers don’t adopt strategies in adherence with the strictest privacy laws, they are likely looking at a future of continuous pivots, wasting time and money, writes Rachel Gantz.
Sophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because, well, she used to work there.
It is time to evolve beyond the addiction to addressable targeting and deterministic attribution, driven not by fear and doubt but by a commitment to rediscover how the empirically proven fundamentals of marketing effectiveness can be applied to the digital media era.
Musings on the Chrome Privacy Sandbox consent pop-up after experiencing one in the wild in Europe. Do people know what they’re opting into?
If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.
Signal loss is real, but don’t write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 this year. Also in this episode: Lotame’s reinvention of itself as a data collaboration platform.