removing third-party cookies

With the final phaseout set for the end of this year and multiple new state privacy laws now in effect, privacy lawyers (and privacy pros in general) are gonna be busy.

Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Yes, Google pushed back the deadline twice. But barring action by the UK’s competition regulator, which has oversight over Google’s rollout of the Privacy Sandbox, third-party cookies in Chrome are dunzo.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome Privacy Sandbox are generally available for the majority of Chrome users.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

We’re living in a new reality, and the ad industry has to accept some home truths about itself if it wants to evolve.

If we are to build a more virtuous circle of data usage, consumers must be at the center. How do we get there? The industry must break its addiction to deterministic data, writes Audigent CEO Drew Stein.

Roughly one-third of the US population has a direct connection to the military. And yet many brands “still struggle to authentically connect with this key demographic,” says Mark Harper, GM of military and defense at Recurrent Ventures.