Assessing a customer’s lifetime value (LTV) usually requires observing that person’s purchase behavior over time. But there are more efficient ways to calculate LTV earlier in the customer journey, said Emad Hasan, CEO and co-founder of Retina, a startup that uses machine learning and data analytics to help brands predict LTV and lower customer acquisition […]
Cost per acquisition (CPA) on Facebook has increased over the last few years as news feed ad load nears saturation. That’s a big problem for advertisers like DTC hair care and coloring company Madison Reed, which spends a large portion of its budget on Facebook. The company is always on the hunt for ways to […]
Your retina is starting to make demands. As the display of your favorite device amps up its pixels per inch – such as Apple’s retina display for its iOS product line – so too are the visual requirements for content providers. And that means higher expectations and resolution for ads. This focus on content and […]
