Is this the beginning of the end for Yahoo’s Right Media Exchange? According to All Things D’s Peter Kafka and confirmed by a Yahoo blog post, Google’s AdSense ad network will be among the monetization solutions embedded within Yahoo’s owned and operated properties. The global deal covers inventory on Yahoo’s owned and co-owned properties (think […]
The Dead Sea Scrolls. The Rosetta Stone. The Caves of Lascaux. Pantology. As archaeological finds go, AdExchanger’s recent investigation into the history of media buying has yielded a stunning discovery courtesy of a source from the ad ecosystem black market. First thought to be yet-another-version of Candyland, AdExchanger scientists believe this gaming device came from […]
After being banned from buying Yahoo! owned & operated inventory in early November, it appears that retargeters are being allowed to return to Right Media Exchange (RMX) and taste Yahoo!’s (by all accounts) high-performing display media. Let’s go to the AdExchanger diagram so you can see how the retargeting magic is happening. This will assume […]
We’re here to stay. And, we want to hear from you. That was the underlying theme delivered by executives from Yahoo!’s Right Media Exchange (RMX) as they sought to portray an image of a mature, yet vibrant business during yesterday’s Right Media forum at San Francisco’s Yerba Buena Center of The Arts. Mixing art with […]
Yahoo! is on the warpath again today with its premium messaging as a blog post by Stephanie Dorman, Senior Director, Client Services and Operations, bangs the drum on the closing of DMX and the new “premium” focus for its Right Media Exchange: “We believe that the future of the Right Media Exchange lies in the […]
In a reflection of its shift toward a “premium” exchange strategy, Yahoo!’s Direct Media Exchange – acquired as part of the Right Media acquisition – is being shuttered effective January 2010. In an email, participating DMX publishers have been notified today: “Right Media will discontinue the DMX platform on January 31, 2010, so that we […]
This is a response to AdExchanger.com’s recent survey, “Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges.” Publicis’ VivaKi Nerve Center – Kurt Unkel, SVP Being the slacker who didn’t turn in his homework on time on this one has afforded me the opportunity to read the many excellent perspectives […]
Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday’s announcement regarding Right Media’s new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capabilities by leveraging exchange inventory and linking and numerous decisioning, optimization, and analytics technology within the company, and has […]
Read the story by Abbey Klassen in AdAge: “Yahoo Rebrands Its Right Media Exchange as Premium“. More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here.
By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression. Ad exchanges have played a crucial role in making this possible […]
