Rob Bernstein

Last week, IPG Mediabrands global CEO Henry Tajer announced he will leave the company and head back to Australia for personal reasons. But executive politics and challenges facing media agencies also factored into his departure. Tajer, a 10-year veteran of IPG Mediabrands, became global head in 2015 after a successful stint as CEO of Mediabrands […]

IPG Mediabrands has rolled content-creation arm Mediabrands Publishing into social media agency Society. Thursday’s merger will tie content creation closer to distribution and targeting across platforms. “You can’t just push content organically anymore,” said Rob Bernstein, managing director at Society. “You need two bookends: smart targeting and really good messaging. It’s not about taking a […]