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Rockerbox

Podcast

The Big Story: SwipIng Up For TikTokalytics

BY Sarah Sluis// September 16th, 2022

As measurement challenges intensify for DTC marketers, TikTokalytics vendors have been filling the gap. Plus: Analyzing the language at an FTC hearing on “commercial surveillance.”
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- big story
- ftc
- FTC public forum
- MMM
- Northbeam
- podcast
- Rockerbox
- TikTokalytics
- TripleWhale
attribution

The Rise Of 'TikTokalytics' Startups

BY James Hercher// September 8th, 2022

Call it the rise of TikTokalytics. A group of young attribution and analytics startups, the newest wielding particular talent on TikTok, have inherited the Earth from multi-touch attribution (MTA) companies.
Tagged in:
- Analytics
- attribution
- Measured
- MTA
- Northbeam
- Rockerbox
- Triple Whale
OPINION: Data-Driven Thinking

Why Email Will – And Won’t – Be The Online Ad Industry’s Next Main Identifier

BY AdExchanger// September 11th, 2020

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ron Jacobson, CEO and co-founder at Rockerbox. Every couple of years, the foundations of online advertising are completely ripped apart. This time, it’s the impending death of third-party cookies and […]
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- email
- id
- identifiers
- Rockerbox
- ron jacobson
Data

Rockerbox's Marketing Platform Identifies Prospects In The Moment

BY Allison Schiff// March 6th, 2018

Third-party cookies get stale. On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen up their prospecting data based on a user’s last 60 minutes of browsing activity. A marketing platform centered on recency gets advertisers closer to the moment of intent, said Rockerbox CEO and co-founder Ron […]
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