Depending on who you ask, Rocket Fuel’s stunning IPO is either a new dawn for programmatic media investment or a scary bubble indicator. In either case, it clearly went better than the company and investors planned. For comparison, we looked at how its nearly $2 billion market cap stacks up against other big companies in […]
AdExchanger asked industry leader and Mediaocean CEO Bill Wise his “take” on today’s Initial Public Offering (IPO) for real-time ad platform and services company, Rocket Fuel. The IPO netted Rocket Fuel $116 million and valued the company at approximately $1.8 billion at market close (stock quote). Bill Wise: On Rocket Fuel doubling and worth nearly […]
Rocket Fuel is living up to its name in its first hours as a public company. After going public at $29, the high end of its range, the share price more than doubled to $62 by late morning. Since then it has fallen back to $55.50, as of noon EST, a 91% gain. The running […]
By Kelly Liyakasa, John Ebbert, and Zach Rodgers It’s a big week for the “programmatic IPO.” Rocket Fuel begins trading publicly tomorrow on NASDAQ under the ticker FUEL. French retargeter Criteo meanwhile has filed its F-1, with detailed information about its financials. Since the performance of these two IPOs could set the tone for ad tech […]
Rocket Fuel is expected to begin trading this week and has raised the target price for its upcoming IPO to a range of $27 to $29 per share, up from $24 to $27. The late boost may be due to heightened interest from investors in the programmatic ad story — versus the broader ad-tech category. […]
Real-time ad platform Rocket Fuel amended its S-1 Registration statement (see it) to go public and revealed how much it will raise and how much it will be worth should all go according to plan. The answer according to NASDAQ: “$102 million by offering 4.0 million shares at a price range of $24 to $27. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Torrance, Chief Technology Officer of Rocket Fuel Inc. In May 2010, the Dow plunged more than 900 points when algorithms began a high-speed selling spree — based on […]
Last week AdExchanger looked at the dynamic between ROI DNA, a performance-driven agency, and its preferred display-trading partner, Run DSP. (Read the story.) There are many such relationships in ad tech, where a mid-sized agency relies on a key network or platform partner to drive ROI and provide hand-holding to its planners and buyers. You […]
2012 was good to Rocket Fuel, as the company benefitted from rising advertiser interest in retargeting and real time bidding. Oh, and it probably didn’t hurt that the company was named an early partner on the Facebook Exchange, which has rapidly grown to a rumored 7 billion daily impressions. During the year just ended Redwood […]
Compared to the U.S., Japan’s programmatic buying space is in its infancy. But to Rocket Fuel, this is the perfect time to stake a claim for its demand-side platform in that country, as the ad tech firm has been working on building a bigger global presence this year. But instead of just opening up its […]
