Last year was a big year for demand-side platform (DSP) and ad network Rocket Fuel. The company went public in late 2013 and analysts remain largely bullish on its continuing growth prospects. Known mainly for its offerings in the traditional display ad space, the Redwood City, Calif., firm is ramping up its pursuit of mobile […]
Given the recent IPO and M&A frenzy, it should come as no surprise that some ad-tech players saw strong revenue growth in 2012, as reported today in the Inc. 500/5000 list. But even keen observers might be impressed by the surges at some data-management providers, in particular DataXu (ranked No. 5 among the entire list with […]
It’s a frenzied IPO season in the ad tech space. Despite the tepid reaction of investors to public offerings by Tremor and YuMe, companies like Rocket Fuel aren’t showing signs of cold feet. True, it helps to have a set of impressive financials, which Rocket Fuel submitted to the SEC last week. The Redwood City, […]
The recent stirrings around IPO plans in the video ad-tech space have been driven in part by the expectation of a clearer line between the $75 billion TV ad market and the $4 billion spent annually by marketers on broadband video. While it’s hard to go by intentions, especially when it comes to what media […]
Facebook’s nascent real-time bidding marketplace is steadily ramping up. The Facebook Exchange continues to add new RTB partners and may be close to publishing a list of approved Facebook Exchange vendors to its Preferred Marketing Developers directory. The list of approved Exchange RTB partners now includes 14 firms, up from 9 in late June – […]
George John is CEO of Rocket Fuel, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with John to discuss his company, his views on the space, and the state of Rocket Fuel today. Click below or scroll down for more: RTB Impact On Display […]
Last week, AdExchanger.com noted in its daily news round-up that ad network Rocket Fuel had reported strong growth in revenues for 2010. Read the release. In a brief email conversation with AdExchanger.com since then, Rocket Fuel CEO George John has provided insights on how start-up innovation may be stifled by current U.S. government revenue reporting […]
George John is CEO of Rocket Fuel, Inc., an online advertising network. AdExchanger.com: How do you see the role of the ad network evolving over the next 12-24 months? Will ad network arbitrage disappear? It has been hyped that the ad network marketplace is overly crowded with more than 400 players. But when you take […]
