The experienced sales team at Rodale, the publisher behind Men’s Health, Prevention and Runner’s World, sells most of its print and digital ad inventory direct. “They fluctuate between 70% and 100% sell-through,” said Diego Sanchez, executive director of digital programmatic and strategic partnerships, who leads a team of five. Due to the high level of […]
Media CEOs have to do a lot of maneuvering to steer a print/digital publication, and many take different routes. At the American Magazine Media Conference in New York on Tuesday, five executives from Hearst, Condé Nast, Time Inc., Meredith and Rodale discussed how they compete with disruptive digital-first publications by investing, acquiring or imitating them. “With […]
When you put five magazine magnates in a room and ask them about the future of print, things get a little tense. “Fear is not a strategy,” said Condé Nast President Robert Sauerberg, asked if he was afraid of print going away. “I’m not afraid of anything. I have the greatest brand in the world.” […]
Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange to a facilitator of native deals sold directly via SFP (Sharethrough for Publishers). As of today, all publishers will be able to sell native directly through […]
