Roku City

Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU was down, and investors had a skeptical response.

Roku is making more space for brands on its home screen because it’s a good place to reach viewers with lower-funnel marketing messages.

Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers’ strike is causing advertising growth to stagnate.

Roku defends its decision to start making its own smart TVs while TV manufacturers go toe-to-toe for market share.