Roku clean room

Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability. For starters, Roku is tapping into FreeWheel’s supply-side platform to get a fuller view of its programmers’ inventory.

Roku wants in on the clean room conversation. The streaming TV platform announced its proprietary clean room offering on Tuesday, with agency partners including Omnicom Media Group, Horizon Media and dentsu. The product was built on Snowflake’s media and ad tech cloud data infrastructure.