Rosetta Stone

Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.

To maintain transparent relationships with their agencies, brands must consider significantly investing in things like staffing, continuing media education and legal counsel, according to ANA and Ebiquity. In their most recent report, ANA and Ebiquity issued a long list of recommendations that also included hiring a “chief media officer” to manage agency relationships. It’s a […]