Roundel

In today’s newsletter: Viant sees double-digit CTV growth powered largely by direct deals; Target launches a new paid membership program; YouTube makes a bid to compete with TikTok on video editing.

As third-party cookies disappear, advertisers can rely on retail data to target consumers, said The Trade Desk’s Ben Sylvan at Night Market’s eCommFronts event in New York City last week.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad-tagonists Joshua Lowcock, a longtime leader at agency UM Worldwide, where he most recently served as global chief media officer, exited on Friday. His departure comes only a few weeks after UM’s chief privacy and responsibility officer, Arielle Garcia, left the agency, […]

Walmart and Target each had a similar warning for investors when they reported earnings this week. The two major US retailers expect a modest Q4 and spoke of early signs that consumers are dramatically changing their shopping patterns (yet again).

Walmart uses its “growth algorithm” – adding high-margin advertising and its third-party marketplace businesses as it simultaneously invests in low-margin businesses (namely, groceries and ecommerce fulfillment). Macy’s is pursuing its Polaris plan, an overhaul built around its new customer lifetime value measurements. The mall-based fashion brand EXPRESS has an EXPRESSway Forward plan. Across categories and shopping channels, US retailers have reshaped their businesses.