Roku Revamps Its Anti-Fraud Watermark To Include App Spoofing
Roku announced its new and improved fraud detection tech, Watermark 2.0, to try getting the rampant problem of CTV ad fraud under control.
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Roy Rosenfeld
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OPINION: Data-Driven ThinkingIn The Digital Advertising Industry, Fraud Is A Symptom Of A Larger Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Roy Rosenfeld, co-founder and CEO at Stands. Sens. Mark Warner (D-Va.) and Chuck Schumer (D-NY) announced last week their intention to step up pressure on the Federal Trade Commission (FTC) […]
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