PubMatic’s Goel: 'Multi-Bid' RTB Will Solve Lingering Frustrations
PubMatic is pushing a “multiple bid” process to spur more real-time bidding. In a white paper promoting the idea of multi-bid, the sell side platform outlines some of the frustrations that continue to hold back RTB usage by sellers. Those frustrations include volatile pricing, low CPMs, and weak liquidity. PubMatic argues the current programmatic bid process, […]