Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to “continue pursuing acquisitions and global expansion.” Leading in this round was GE/NBCU’s Peacock Equity Fund which invested $6 million investment with existing investors Clearstone Venture Partners and Mayfield […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Buys Omniture Adobe is going data! With a focus on creative with their core product suite of Photoshop and Illustrator as well as the entire Macromedia line bought in 2005, Adobe signals a change in strategic direction. According to The Wall Street Journal, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Reach Undertone Networks announced yesterday “U360 AudiencePlus™.” In an example from Undertone publishing partner A&E, the new offering is positioned as an audience retargeting solution which will retarget A&E visitors (cookied by Undertone), for example, when they visit other sites within the Undertone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Thru DoubleClick’s Ad Exchange! It’s official! Well, almost. The AdSense blog announced late Tuesday that ad networks will now be buying AdSense inventory through an open auction. That can only mean one thing: Google’s DoubleClick Ad Exchange – AdEx 2.0 – lives. From […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Portals, Publishers and Networks, Oh My! Citing three years of data that include more than 4,800 marketing campaigns collected by WPP’s Dynamic Logic, The Wall Street Journal’s Emily Steel delivers the details on a new OPA study which says that large publisher’s premium (i.e. […]
Today’s linkage on ad exchange-related news… Rubicon Project released a new report on Q1 advertising CPMs and trends in display. Among the findings, Joe Mandese of MediaPost reports that “Rubicon estimated that the volume of display advertising inventory sold through advertising networks grew 150% between the two quarters, and that “same site” sales actually grew […]
Those crazy yield optimizers are at it again! Or, are they really ad exchanges waiting in the tall grass? First up, Yield Build. The company led by CEO Paul Edmondson has launched a new premium text ad network for publishers that optimizes Google AdSense ads in combination with somewhat exclusive Microsoft PubCenter ads and produces […]
In an LA Times article last week by Dan Neil, a yield optimization company finally admitted it. “We want to be the Visa, the Nasdaq of online advertising,” said Frank Addante, Rubicon Project CEO. Yeah baby! Just come out and say it, yield optimizers – you’re ad exchanges! We won’t disown you… not here on […]
This news likely crossed under the radar for many but yield optimizer, Pubmatic, took another step forward into the exchange model by allowing ad networks open API access – the ability to buy from its network of website publishers. To date, yield optimizers have served member publishers by aggregating, and then testing (sometimes may also […]
The AdMonsters blog is discussing Pubmatic’s AdPrice Index which they see as “a gauge for publishers on what returns they should be seeing from their network efforts – outsourced or not.” Rob Beeler, Vice President of Content and Media for AdMonsters, raises the question on whether or not sites should even run ad networks. Ivan […]
