russia ukraine war

NewsGuard created a whitelist of publishers based in Ukraine, where the news media market has been in decline since the Russian invasion began in February 2022.

Why is it considered a brand safety issue for advertisers to buy against news content when it’s clearly not an issue for national brands to advertise against violent, albeit fictional, content elsewhere, including on CTV?

Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising ecosystem. But programmatic technology continues to be used by parties on both sides of the conflict as a platform to conduct psychological warfare.