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Ruth Porat

  • TikTok is a dancing fly in the FTC’s argument ointment.

    Influencers Are Winning Share Of Ear Metrics; Kroger Advertising Looks Outside Advertising

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of […]

  • Google CFO Ruth Porat Undaunted By Antitrust Suits; Amazon Scores With NFL Deal

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bring It, Joe  Google is certainly going through the ringer this week, especially with a House judiciary antitrust subcommittee hearing that will look into whether laws should be bolstered  to better address monopoly power. But apparently the increased regulator pressure is nothing new. That’s […]