NBCUniversal wants its content to appear wherever viewers want it: places like YouTube, Roku, NBC apps, Snapchat, mobile phones and work computers, in addition to linear streams in their living room. But scheduling ads that will light up across all of these platforms is a highly fragmented, manual process. So NBCUniversal hired former Kargo President […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All In Context Integral Ad Science acquired European contextual targeting company ADmantX for an undisclosed amount. Using natural language processing and machine learning, ADmantX identifies the context of an article and whether a piece of content is positive or negative, The Wall Street Journal […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ryan McConville, senior vice president of business development and partnerships at Kargo. Programmatic advertising has slowly but steadily taken hold of nearly the entire digital marketing universe. And while by […]
