OPINION: On TV & Video
Samsung Ads' Cathy Oh: 2021 Is All About Measurement And Attribution In Streaming
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. The rapid shift to streaming TV last year significantly disrupted the advertising industry, and was nothing short of transformational amidst the pandemic, social unrest and a divisive presidential election. But despite its vast potential as an emerging advertising platform for brands and marketers, streaming ad […]