Private Equity Firm HGGC Plants Stake In Marketing Platform Selligent
The data and mar-tech deals march on. Midmarket private equity firm HGGC, which groomed hybris into a $1 billion-plus acquisition target for SAP, is the latest. The firm revealed Friday it has invested an undisclosed amount in European marketing-automation and data-management solution Selligent. Investment bank The Jordan Edmiston Group advised Selligent on the transaction. As […]