Sarah Stringer

Video games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads and rewarded video. Marketers can also sponsor and advertise on channels related to gaming, such as at esports events and across online streaming platforms, particularly Twitch and YouTube. And we can’t forget about the metaverse.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sarah Stringer, senior vice president and head of innovation at Carat “Friends” may have launched in 1994, but thanks to streaming platforms, the show is as popular as ever. When it appeared on Netflix […]

Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across many marketing disciplines. “More timely, adaptive media plans for clients make it easier to respond to things that drive business results,” said Joe Maceda, head of Mindshare’s Invention Studio in North America. And as holding […]