Publishers trafficking in pirated movies, TV shows and games sold programmatic ads alongside this stolen content, while using domain cloaking to obscure the “cashout sites” where the ads actually ran.
Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s media buying team plan, create, buy, optimize and measure marketing campaigns. MZ laid off the entire Cognant team in June, as well as around half of its in-house media buyers, […]
