BuzzFeed’s Tasty Cooks Up A Full-Funnel Campaign For Scotch-Brite
Although Tasty, BuzzFeed’s popular food property, commands a ton of reach, it wants advertisers to know that it’s also a performance play. BuzzFeed is making a concerted effort to prove the efficacy of its media, particularly on high-traffic properties like Tasty. “We didn’t set out to build a shopper marketing offering, but because of our […]
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