ARCHIVE FOR:

Scott Braley

  • OPINION: On TV & Video

    To Capitalize On OTT, Buyers Will Seek ‘Intimacy’ In Digital-Video Ad Transactions

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re a brand marketer, would you like to see your ad running alongside nauseating video content? I thought not. My point is one about […]

    Tagged in:
  • OPINION: On TV & Video

    Header Bidding Doesn’t Work For Video

    BY AdExchanger//

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the money. So it’s hard to argue that the increasingly popular […]

    Tagged in: