Speculation about Alibaba’s upcoming IPO pegs Yahoo’s share at about $10 billion, giving Yahoo CEO Marissa Mayer substantial firepower to acquire more companies and develop Yahoo’s businesses. But Mayer has an extremely thin margin of error to turn the Sunnyvale, CA company’s fortunes around. Despite its expected windfall, Yahoo is struggling. Its revenue for 2013 […]
Following Yahoo CEO Marissa Mayer’s vague comments during Tuesday’s Q2 earnings call promising to increase investments in the company’s ad-tech offerings, the portal has done something concrete by acquiring mobile-ad targeter and data-management software provider AdMovate. Barely a year old and, up until now, operating in stealth mode, AdMovate describes its purpose as delivering “personalized, […]
Even before ex-Googler Marissa Mayer became Yahoo’s latest CEO two months ago, rumors were circulating that the company had been planning on selling off its Right Media Exchange. And as much of the attention around Yahoo’s programmatic ad platform strategy swirled around its “big data” offering Genome, the idea of jettisoning Right Media, the ad […]
